Step 1 – Define Your Idea
STEP 1 – DEFINE YOUR IDEA
This is your starting point.
Do not rush this step. The aim is clarity, not perfection.
1. What is your idea?
Write your idea in one simple sentence.
Example:
“I want to help busy parents eat healthier with simple meal plans.”
2. Who is it for?
Be specific. Do not write “everyone”.
Example:
“Busy parents working full-time with little time to cook.”
3. What problem does it solve?
Every real business solves a real problem.
Example:
“They do not have time to plan meals and end up eating unhealthy food.”
4. What is the simplest version you could start with?
Keep it small. Keep it real.
Example:
“A simple 7-day meal plan PDF.”
5. What is your next small action?
Choose one action you can take next.
Example:
“Write down 10 meal ideas.”
Your task
Write down:
1. Your idea
2. Who it is for
3. The problem it solves
4. The simplest version you could start with
5. Your next small action
When you are done, move to Step 2.